British Literature Part 2 Flashcard

British Literature: Part 2

What are the Marketing Strategies The WritePass Journal

What are the Marketing Strategies What are the Marketing Strategies What is Marketing?Segmentation of Market:Balance Scorecard:Marketing Mix:Marketing Strategies:Porter, a simple strategy:Innovation strategy:Strategic Models:1-Market Drivers:2. Awareness of brand valuation:3. Dare the efficient market hypothesis:4. The investor sector treats as customer:5. Analyzing the analysts:Related What is Marketing? The supply of products and services of high quality is the relationship between the company and its customers to use management as a marketing tool. Consumer products and services of the Organization of force and focus on quality and a different style depending on product type and product promotion and marketing of products / services for visitors and a strategic plan based on planning. Segmentation of Market: Retail marketing strategy for each of the areas, and create an organization based on the quality it provides. This requires an understanding of customer needs in each region, so the product quality improvement and service sector development needs to be able to deal with the organization. Strategies of marketing of various techniques and strategies to overcome the competitors planning. Balance Scorecard: Balance scorecard has a huge used of management to assess the overall performance and to check the three key areas; the first one is customer retention rate, on the other hand, satisfaction of user and finally profitability share. Marketing Mix: The marketing mix indicates that most of the focus on the promotion of education and distribution of products, promotion, however. Thus, can the relative influence of these studies do not provide insight into mouth marketing and risk of suffering a variable? The variable bias firm cannot be linked to strategy matter. At the level of relevant personal interview with Iran Research on various consumer packaged goods managers Companies focus on the coverage of similar relax in the field of research and advertising industry. The director on whether the interest in trust, this means that the product is the original error distribution performance played a big brand. Accordingly to the question, How can impact of brand marketing mix fairly for long time? It was a high priority to research Marketing Science 1988 (for example, marketing in the company after Science Institute, 2008). One reason of this question was around for a long time. There is a need to respond to this combination extensive data and method that can be measuring the effects on long-term deal with the ordinary experimental modelling challenges. Marketing Strategies: Marketing strategies work as the mainstay of the market to fill the needs of the market and marketing plans designed to reach the goals. Plans and objectives are usually measured by test results Overall, the plan multi-year marketing strategy as a strategy based on specific steps to complete the current year plan with the details.  Time horizon, according to a marketing plan vary from one company, by industry, and the United Nations, however, the time horizon over climate change and the speed is small Marketing strategies and a dynamic and modern.  Bush plans to partially random and partially. Marketing strategy of internal and external environment shows the summary of SWOT analysis survey. Internal environmental factors are use in the marketing mix, as well as performance analysis and include reduction strategy. Environmental externalities and analysis of customers, competition, and target market analysis with the analysis of technological, economic, cultural or political / legal environment impact is likely to succeed, including a set of elements. An important part of marketing strategy in many cases is the companys mission statement to keep in line with the mass marketing. Once you have an integrated environment, and develop a strategic action plan to identify options, the aim of the challenge, the maximum of the marketing mix to achieve these goals, and are evaluated in detail the construction process can scan. To develop a strategy for marketing and development, the final step in a series of contingency plans in case of problems that arise in this process to monitor the project. Marketing can develop a strategy unique work and one disagrees about. However, a common strategy aimed at a number of ways. Schemes listed below and a brief description of the most common classification. Strategy always based on market position in the chart, and classified companies in market share, or the basis of the dominance of the industry. There are usually four types of strategy to dominate the market. ï‚ §Leader ï‚ §Challenger ï‚ §Follower Porter, a simple strategy: It is use as the strategic capabilities and strategic dimension of strategic power. Scope of the strategy refers to the market penetration while strategic strength refers to a strong competitive advantage sustainable. Common strategic framework (Porter 1984) with two ranges of alternative includes two alternatives. This is the difference between the low-cost leadership focus and dimension and wide or narrow is with all of them. ï‚ §Product differentiation: ï‚ §Cost leadership: ï‚ §Market segmentation: Innovation strategy: New product development and innovation business model that deals with the rate of the company. Ask that whether of the company was on the cutting edge of technology and business innovation. Strategic Models: Most of the participant’s arkytng models marketing strategy and the tools necessary to analyze the employees decision. Begins with strategic analysis, strategic environment can be used to achieve a comprehensive understanding. As off Matrix and the one often mix the marketing strategy used to identify sites of expression. It can be used to explain the marketing strategy 4ps for planning ahead. Many companies, particularly in the area of consumer goods package (CPG) market that the buyer business customers and retailer focused on the need to adopt principles of operation. The marketing departments of these download time consumer spending in the targeted categories, buyers and retail partners and relevant ideas (both thinking and behaviour) identified by the search for growth opportunities. The development of opportunities and changes in market trends, and emerging the changing, dynamics of the region challenges. The 4ps can be used to check the defined strategy of the company. Internal team is also marketing the brand or operational business development opportunities and strategies so that the potential for new products or by request can include services and the beneficiaries to start preparing for the same priority can be changed 7Ps. The managers always use the method of perception and experience to handle and exclusive situations in their day to day business. A consumer who uses the osmosis knowledge can easily judge the marketing employed. The main purpose of the marketing budget is to focus to enhance the value of the firm, but on the other side of this concept is the stock price usually fluctuates. This stock price fluctuation is the result of increase in financial revenue. Due to the above measurements marketing expenditure can affect the marketing investment in a long term. The market base asset depends upon the market action to market place outcomes, which can attain from the exploring relationships. To explore and define these issues, a small group introduce a five key elements areas. 1-Market Drivers: It defines that to get information regarding stock price of main customers, brand and marketing assessment? How can you define the relationship of short-range versus long-run group performance? The market based elements should be on the both sides. 2. Awareness of brand valuation: There is different methodologies use for the valuation of brand but still it’s questionable that wither the brand has ability to capture the market share or it faces the negative response. The brand directly affects the level of each activity such as cash flows, risk elements, growth and cost of risk capital. 3. Dare the efficient market hypothesis: It is being observe that the market base on the assumptions and strategies which focus mainly on the segmentation and differentiation which all cause the market imperfect. The results of all the above activities can be judge through the positive results inform of retention of customers and positive stock returns etc. 4. The investor sector treats as customer: While communicate the investor community it’s important to evaluate that the right community is being address. The major focus should be on the activities that the companies present themselves in a way so that they can get the major share of the investor’s market. 5. Analyzing the analysts: The recommendation of an analyst will be suitable for the business organisation in order to brand equity and the most important that the analyst closely observe the market events or not because it directly effects the prices of a products. A firm worth can be measured by analysis of its cash flows as well as growth and risk link with the future cash flows. The market performance could be examined through the following relationship: Market based assets: It consists of brand, customers, innovations and channels. It seems that they have not value but they have a sound impact over the market. Marketing capabilities: Market orientation and expertise places a major role in perfect utilised use of resources. Marketing actions: Market action based on strategy development and extension of business models that leverage marketing assets and capabilities. MODES OF ENGAGEMENT FOR CRITICAL MARKETING AND THE MAINSTREAM: There are three possible types of engagement the oppositional mode, the revivalist mode and the therapeutic mode. 1- Oppositional: This situation against key marketing and acting dialectically with the mainstream  a separate alternative and present themselves discipline approach and marketing. This Reference is to submit their methods distinct from the development of critical infrastructure,  awareness base, vocabulary, etc., and the various major networks, conferences,  Magazines, in opposition to the dominant people, and so on.  The goal is to establish  Alternative agenda, marketing, and the prevailing philosophy is based on strength and attacks her  Institutions and more than willing to take. The network marketing will separate the principal and other educational institutions as a focal,  Development of the theory and methods, research and education centre for programs,  Anti attract scientists and ideas that have proven effective are ready to attack and change  Prevailing. 2- Revivalist: This important project is busy with the mainstream and to encourage  his methods of investigating the original and important educational values and the return of a doubt.   Evidence of the time on the basis of marketing power lost the original harmonies and creativity, this was counterbalanced by a healthy suspicion and criticism  fixed ideas.  Instead of, in these days, through the knowledge of the Supreme  transmission, the recipient is limited to receive texts become ossified in Philosophy of Kotler is to  managerial skills to take, as set out below as  status the direction of the search method. 3- Therapeutic: This approach as a sign of mainstream marketing ideas, the philosophy of group and marketing power of knowledge in education, social and economic relations (System (1999 Wilmot). Demystify and democratize the importance of the role of marketing. Marketing knowledge and wean direction away from the mainstream to help fetishism marketing techniques and texts. Conclusion: According to our global environment business it is not tough to makes a very popular to your business and to enhance it according to your desire over the world. Today a firm cannot get success without develop a progressive business strategy that can provide a strategic fit between its resources and to change the business strategy. In this case study, you can get the ideas regarding to Literature review by using a long range of strategies based on the market mix and market drivers to achieve organizational goals. The strategies should be build as customer friendly and to help the customer through continuing the services to Independent business owners, members and Clients.

Policy advice Research Paper Example | Topics and Well Written Essays - 1000 words

Policy advice - Research Paper Example East Asia countries and other western countries had established a course towards progressive development, amongst them Japan, Italy, West Germany and France (Zakaria 49). It should be noted that after the fall of the Bretton Woods system in 1970s, occasioned by the growing international trade, the stock market crash of 1973-1974 and monetary economics, countries that emerged later focused on strong economic policies. The rise of BRICs especially China was therefore a progressive and steady economic growth having learnt from the various depressions. It appears that such economies thrived on protective policies. The US may consider analyzing such foreign policies to unravel their contributions to economic growth and see whether they may be applicable for the US case (Masters 1). Emerging economies such as China, Russia, and India have established competitive economic policies. India has a steadily rising economy, which is poised to be very competitive in the next decade. China’s economic rise in the global market has boomed in what appears to be a plan that was awaiting implementation. China is has practically overtaken the US and other western countries on the African continent and other areas. It has steadily rising middle class. The US should not sit back and watch or accept that global economics have changed, but conduct an assessment aimed at reclaiming her position on global economic front. It may take time to recover but it will certainly reverse the US economic trend (Zakaria 98). In the meantime, the US should formulate policies aimed at short-term recovery of micro-economy of the small states as leader negotiates a fair global competition for goods and patent rights of all countries. Should countries realize real global integration, it would still be wise to formulate acceptable rules of economic engagement for equitable benefit to enable all countries realize benefits of economic integration. The US may consider treating developing countries as

Latino dropouts Essay Example | Topics and Well Written Essays - 1000 words

Latino dropouts - Essay Example In 2000, about 530,000 Hispanic 16- 19 year olds were classified as dropouts, a percentage of 21.1. However, many of these were recently arrived immigrants who had not been in the US education system. So the actual figure for drop out of the US schools is about 15%. In 2000 the Latino dropout rate was three times greater than for non-Hispanic whites. The percentage of Latinos completing higher education has also consistently lagged behind whites and African Americans. It is also important to consider that the rate of dropouts could change at any time since some students presently enrolled in high schools can drop out at any time, and some drop outs could obtain their GED at any time in the future. Several factors have been suggested to explain the high rate of dropouts. The major factor has been the language, but Adam (2003)2 describes how researcher Saenz breaks down the factors into â€Å"individual factors, family-related factors and the structural level†. The individual factors have to do with the student’s own academic expectations and performance, peer pressure, generational status and acculturation. But one big effect comes from lifestyle where they are forced to become adults too early in life either through early pregnancy or having to help with looking after younger siblings. The strongest family factor seems to be the socioeconomic status of the family since having the resources to navigate the system makes a difference to the success of the students. The economic context in which the students and the school reside can place a strain on the family to keep up. Also the connection between the family, school and culture is important. The language plays a big part in this connection. Other school practices such as tracking, grade retention and unequal treatment of minority students all are common causes of dropout. Jones and Bou-Waked (2007)3 add to the discussion of the part that language plays in the dropout crisis. They noted that about

IBM Essay Example | Topics and Well Written Essays - 500 words

IBM - Essay Example Market to book ratio of IBM is favourable at 11.32 times. On the other hand, the industry average is lower at only 4 times. Further, the above computations indicate that the difference between the performance of IBM and the industry’s average outcomes. In terms of price earnings ratio, the IBM price to earnings ratio is 13.33 times. On the other hand, the industry average generated the unfavorably lower 13 times price to earnings ratio (Crosson, 2011). Likewise, the above computations show the difference between the performance of IBM and the industry’s average outcomes. In terms of price earnings ratio, the IBM price to earnings ratio is 13.33 times. On the other hand, the industry average generated the unfavorably lower 13 times price to earnings ratio. The above table shows IBM’s performance, in relation to the performance of the company (Crosson, 2011). IBM’s year end 0.4 percent dividend yield for 2012. On the other hand, the industry average performed more favorably with its 3 percent dividend yield. The company’s inventory turnover ratio is 22.21 times. The ratio is more favourable to IBM than lesser 12 time periods. The above table also shows that the IBM entity generated a favourable day’s sales inventory of 16.21 days. The industry average of 30 days is less favourable compared to the IBM days sales production output. IBM generated a 20 percent net profit margin. The total amount is favourably higher than the 12 percent net profit margin generated by industry competitors. The company’s return on equity figure indicates the company generated a favourable 31 percent return on equity. The ratio is favourably higher than the industry average of 15 percent. The ratio deals with how long managem ent or the owner can recover the amount invested in the business. The above table indicates that IBM’s financial performance in terms of collecting the customer’s receivables (Warren, 2009). The above table shows

Procurement Logistics And Supply Chain Management Commerce Essay

Procurement Logistics And Supply Chain Management Commerce Essay Traditional purchasing and logistics functions have evolved into a broader strategic approach to materials and distribution management known as supply chain management (Tan, 2001). Successful supply chain management requires cross functional integration and marketing plays a critical role (Lambert and Cooper, 2000). Procurement is extension of supply chain management allows the smooth functioning of departments engaged in the management process. Cooper et al (1997) mentioned that practitioners and educators have variously addressed the concept of supply chain management as an extension of logistics, or as an all-encompassing approach to business integration. BCAM is headed by James Irvine, Managing Director holding 40% of the shares while Tom Irvine is the Production Director with 25% shares in the company. The company was established 100 years ago by the Irvine family which came into existence during mass industrialization of UK agricultural sector manufacturing tractors and wide ra nge of associated agricultural equipments like harvesters, balers, mowers and sprayers. Over these years, BCAM was able to build good reputation in the market but lacked innovation and neglected both product and market development failing which the company was not able to react to the demand and had to face stiff competition, mainly from Europe, USA and Far East. As supply chain management and procurement logistics are important in efficient, smooth and continuous functioning of the company, this paper critically analyses the supply chain management process of British Consolidated Agricultural Machinery (BCAM), its consequences on the operation and management of the company and evaluating different approaches of supply chain management to benefit the company in terms of improved procurement and supply chain management. A) Supply Chain Management Process BCAM According to Mentzer (2001) supply chain management is the systematic, strategic coordination of the traditional business functions within a particular company and across businesses within the supply chain for the purposes of improving the long term performance of the individual companies and supply chain as a whole. Further Hugos (2006) states that supply chain management is the coordination of production, inventory, location and transportation among the participants in a supply chain to achieve the best mix of responsiveness and efficiency for the market being served Various definitions from different authors concentrate mainly on flow of goods and materials within the company for timely production, cost effective operations and better customer service which is not evident or persistent in the supply chain process of BCAM. The supply chain process at BCAM did not meet any of the essential criterions as suggested by several authors in Mentzer (2001). BCAM lacked strategic planning i n its supplied chain process as purchasing officer would make a reorder for the goods and materials only after the low stock level and stock issue made by the warehouse. Warehouse officials manually carried the inventory and issued reorder report to the purchase department after which purchase department would require three days to forward purchaser order to the supplier, which may extend to week further if the individual product lines are batched up into one large order with a single supplier. It may be noted that logistics play a major role in supply chain management process which is not limited to single organization but refers to a network that work together and coordinate their actions to deliver a product to the market (Hugos, 2006). Delivering product to customers requires implementation of the strategic process within the firm to integrate the firm with other members of the supply chain and other operational activities at day to day level (Lambart, 2008). Procurement of mate rials, which is the primary task of purchase department lacked decision making power as it did not vested with any individual and dispersed across different units making it a tedious job for purchasing unit. Organizations give the power to purchasing department to take the decisions and send purchase order to the suppliers, but at BCAM, production staff and engineers made most of the decision that doesnt apply in supply chain process. Moreover, the purchase order is placed in bulk in order to secure maximum discounts but out of the items purchased, only few are used for the production while the rest are maintained in the warehouse which is a serious problem concerning the high operational costs and low profits of the company. The company lacked the basic tenets of supply chain management like integrated behavior, mutual sharing of information, mutual sharing channel risks and rewards, cooperation, similar goal and focus of serving customers, integration of processes and partners to build and maintain long term relationships (Mentzer, 2001). The instance of purchasing materials in bulk shows that the company lacks partnerships with small suppliers as it has to purchase items in bulk to minimize the logistics cost. Moreover, the deliveries of goods by the suppliers were often late, as it is evident that they were not interested in doing business with BCAM due to late payments. Mutual sharing of information is not evident at BCAM as the company was not able to meet the market demand. The instance of new products being launched and irregular notice to the purchasing department makes it clear that there is no cooperation and coordination in the internal business units at BCAM. Market demand could not be meted due to inefficient managing practices because fulfillment of market demand is the process of measuring the process and communicating the results throughout the firm and to key members of supply chain (Lambart, 2008). Marketing department needs to provide neces sary information to the production and purchasing departments about the new product, the market demand and requirements so as to meet the demand on time. Supply chain management at BCAM is not integrated with most of the departments not sharing information which is essential for production and meeting the market demands. BCAMs supply chain management lacks integral relationship with similar goals and objectives and works on its own while decisions are taken at all levels. Lack of basic characteristics of supply chain management has resulted in various challenges to BCAM in form of competitors in the industry, high operating cost, low profit, inability to meet the market demand, inability in procurement of materials, low level of coordination in the management, and the situation where the management is thinking of merger with French firm, Eiffel Mecanisme which is lower than its size but makes more profit than BCAM, thanks to its low operational cost, effective marketing strategy and management. The ineffective supply chain management has very drastic consequences which is evident in case of BCAM which is at the verge of merging with a French company and on condition that all the senior management positions should be French while production operations being transferred to the French factories. In order to avoid the major setbacks and merger with French company, BCAM will have to restructure its organization and reformulate its strategy matching the technology of its competitors and producing innovative products meeting the expectations and demand of the market. B) Supply Chain Management Approaches for BCAM Kale (n.d.) mentioned that the supply chain management within the organization includes all the functions involved in fulfilling a customer demand like new product development, marketing, operations, distributions, finance and customer service and any break in the chain of functioning between these departments will have an adverse effect on the organization (Basu and Wright, 2007). Operating successfully in any business environment today requires companies to become much more involved in how their supplies and customer do business. As global markets expands and competition increases, making products and services that customers want to buy means that businesses must pay closer attention to where materials come from, how their suppliers products are designed and produced, how they are assembled, transported and stored, etc. Steve Darendinger, Vice President of advanced sourcing and supply chain strategy for Cisco Systems, California stated that the key to developing effective supply ch ain management programs is keeping the customer in mind and if the customer is skipped during decision making process, then these decisions transfer risks costs and additional waiting time along the supply chain leading to higher operational costs and lower end customer demands (Wisner et al, 2008). Supply chain is a holistic approach that stretches forward across the organization and customer and backwards through various suppliers and to their suppliers. There can be substantial benefits for all stakeholders by having integration across company boundaries which was missing in BCAMs supply chain management process (Basu and Wright, 2007). Regarding suppliers too, BCAM didnt had much to choose among the suppliers as most of them were not satisfied by the payment terms of the company which resulted in less priority in delivering the goods. The ultimate objective of supply chain management is to achieve strategic fit between the companys competitive strategy and supply chain strategy (Kale, n.d). Cutting et al (2006) states that the main objective of supply chain management is to have the right products in the right quantities at the right time at minimal cost in a situation that would guarantee optimal service levels for the customer and optimal performance for the organization ( Basher, 2010). This is the main problem with BCAM as the departments within were not able to coordinate with each other and the basic objective of supply chain management was not fulfilled. According to supply chain management philosophy (Markland et al 1995) inventory should be the last resort in solving supply and requirement imbalances between the tiers but at BCAM, inventory was carried out manually and 80% of the man hours would be spend on matching the documents of suppliers sent during the delivery of goods. Companies, nowadays, formulate their strategies devising supply chain management that suits their organization. Leo and Bart (n.d.) recognized three basic forms of supply chain namely internal supply chain. which is an integrated flow of material and information within the business unit, from supplier and towards the customer; external supply chain, an integrated flow of material and information within the business unit, across the direct suppliers and customers; and tota l supply chain, an integrated flow of material and information within the business unit, across multiple trading suppliers and customers. According to Harrison et al (2005) supply chain management is a set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses and stores, so that merchandise is produced and distributed at the right quantities, to right places and at right time so as to reduce operational costs while giving optimum customer satisfaction. It is important to note that logistics plays an important role in successful implementation of supply chain management. The supply chain management approach differs from the logistics functions like optimization of the transportation and distribution structure. Two different approaches have been identified namely make to stock and make to order. The difference between the two approach lies in production strategy wherein if a product is created according to specific customer demand, it follows make to order approach while production on any other criteria is due to make to stock, as the products are produced to stock in advance to meet the ev er increasing market demand. The supply chain approach benefit the organizations in maintaining low operating costs, flexibility and responsiveness and delivery performance (Dickersbach, 2009). BCAM should reinvent its supply chain management by focusing on internal processes. Internal supply chain would be efficient so as to integrate the departments and initiate systematic coordination, cooperation and mutual sharing of information among the departments in the company. Moreover, the company should focus on make to order approach of supply chain management in the current situation so as to avoid unnecessary costs of extra items being purchased from the suppliers. BCAM should apply modern approach of supply chain management which encourages facing challenges across organizations, different lines of business, and across consumers and eliminate the traditional approach, which is being presently practiced in the organization (Altekar, 2005). In conclusion, Tom Irvine, Production Direct ors strategy should be implemented to improve the procurement and supply chain process which aims to use make to order approach, reduce the excessive inventory and aggressive marketing of the products. Conclusion BCAM should focus on restructuring its supply chain processes so as to improve its performance in the market and withstand stiff competition from its rivals. Toms strategy to revive the companys performance in the market should be implemented as it focuses on reducing the overall operational expenditure and low cost production mechanism.

Henry Ford Essay -- Automobile automotive industry biography

Henry Ford revolutionized the American automotive industry and forever changed transportation. Born on the morning of July 30, 1863 in a patch of Michigan woods, Henry Ford matured into the founder of the Ford Motor Co. that made the Ford name famous. The Ford Motor Co. would develop American automotive icons that continue to make a lasting impression. Henry's ancestors came to Michigan from Ireland in hope of a new life in a New World. His parents, William and Mary found success in America, unfortunately Mary died a tragic death after complications of the birth of her eighth child (Lacey 11). At the young age of fourteen Henry is already interested in industry and mechanics, he sees his first steam engine that gave him newfound enthusiasm to continue with his interest. Without hesitation Henry immediately gets out into the exciting working world and starts his own business with friend James Flower in 1879 called the James Flower And Brother Machine Shop. Soon moving to Detroit, Henry uses his skills from his company to get hired at the Detroit Dry Dock Company where he meets a major inspiration, a construction engineer by the name of Frank Kirby (Lacey 24). Kirby taught Henry to "Stick in his toenails" and to work hard if he wanted to succeed, Henry took him very seriously. Many years later Henry shows his respect to Frank when he decides to place the names of the world's greatest inventors and scientists on his engineering laboratory in Detroit. The names included Copernicus, Edison, Newton and Kirby. Henry had been working very hard lately and took a break from his industrial career to venture back to the family farm where he married Clara Bryant on April 11, 1888 (Lacey 32). On a quest to continue his dream of t... ... public, he succeeded in giving all of the United States access to travel anywhere they desire. While at the same time the nation's economy soared from the sales of other industries that supported his factories, such as rubber, steel and glass. Consumers were no longer confined to their small towns, now they can bring their families and their money to enjoy great cities such as Detroit, where Ford got his lucky break in industry. Today the automobile industry is stronger than ever, selling millions of cars to eager consumers. Every year new models are released with newer features and technology to lure the purchaser. Every manufacturer today should thank Ford for what it has done in the past, whether it was the assembly line, interchangeable parts, strong quality of the Model T, it's undeniable what Ford has done for the industry, economy and transportation.